Roland Biemans

Solutions Architect - Business Developer - Marketing Specialist

PHONE NUMBER

+31 40 30 100 80

E-MAIL ADRESS

mail @ rolandbiemans . nl

location

Brainport Eindhoven, Netherlands

Connecting the Dots
Joining the Elements

My strength lies in making the complex understandable. And in connecting technology with application.

I help businesses, brands, and teams navigate the challenges of technology, innovation, storytelling, and human behavior. With a background in product and business development, strategic marketing, and communication, I translate complexity into clarity and create traction around ideas that matter.

Colleagues and clients often describe me as a lateral thinker, a curious and collaborative partner who connects dots across disciplines; a creative problem-solver who sees the system behind the surface. I bring energy and insight to environments that benefit from reframing, simplification, and strategic focus.

My work focuses on:

Business development & solution ideation
Uncovering underlying patterns, untapped potential, and purposeful direction.

Brand positioning & strategic storytelling
Translating technology and values into compelling, human-centered stories.

Innovation & ethics
Exploring how emerging tools like AI can be used with integrity, creativity, and societal awareness.

I thrive in roles that combine autonomy, exploration, and impact; where new questions are welcomed, and complexity isn’t feared. This enables me to guide organizations not just to what’s next, but to what’s right.

At my core, I am a creative application-driven solutions architect and marketing strategist.

The Extra Works

Research & Development

Hardware and software development for industrial level production environments. Technical and commercial audits, application benchmarking, and feasibility studies.

Company & Business Development

Complete relaunch of international business, incl. events, press, branding. Streamlining practical operations, bridging in-company silos, building relationships.

Marketing & Communication

Full overhaul of company brand identity. Art direction and marketing strategy development. Customer communication plans and product-market identification programs.

Motivation, Branding & Positioning

Full persona creation and Motivation Scan for international project launches. Customer insights development, brand positioning, and layered alignment assessments.

The Extrapreneur

As an Extrapreneur, I operate at the intersection of collaboration and independence, seamlessly integrating into projects while maintaining a strategic professional distance.

My role is that of an external colleague: embedded within teams and organizations, yet with the clarity and objectivity that comes from being an outsider.

I am not merely a temporary advisor or consultant, but a participating partner offering frameworks, strategies, and narratives that continue to evolve within an organization long after a collaboration ends.

The Extra Words

I write to explore, but I also work with organizations and individuals who want to dive deeper into these themes.

If you’re curious about how this thinking could apply to your work, get in touch.

The Extra Words

The 20% Question: When ‘Divergent’ Becomes Normal

by Roland Biemans
on December 18, 2025
If 15–20% of the population are neurodivergent, we’re not talking about exceptions; we’re talking about a substantial part of the human norm. Yet our systems still treat this fifth of humanity as “defective” or “atypical.” This article explores the paradox: rising recognition of ADHD, autism, dyslexia, Tourette’s, and other forms of cognitive variation, alongside persistent skepticism and stereotypes. It argues that prevalence hasn’t changed, only our ability to see what was always there. From packed lecture halls in Eindhoven to workplace reports across Europe, the evidence points to a systemic gap: we lack the infrastructure to support and leverage cognitive diversity at scale. The piece calls for a Cognitive Diversity Enablement Hub — a practical, evidence‑based resource that moves beyond fragmented initiatives and begins designing systems for the 20%, not against them.
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The Extra Words

“Clean Up Your Own Mess”

by Roland Biemans
on December 10, 2025
I made a sarcastic post about Spotify Wrapped last week. A friend asked why I use Qobuz instead. As I tried to explain, I realised I'd been making similar choices for years without recognising the pattern: Mistral over ChatGPT. Proton over Gmail. Local repair over replacement. None of these felt like activism. They felt like common sense. Then I wrote about war economics, and people asked: "What can I actually do? I'm not a policymaker or CEO." Fair question. So I started mapping the alternatives: European companies turning "this is stupid" into "this could work." It led me from Qobuz to Mistral AI. From The Ocean Cleanup to Carbyon. Then to Lightyear's solar cars and Notpla's seaweed packaging. Then to dozens of European companies I'd never heard of, all solving problems everyone else had accepted as inevitable. Each one started with someone refusing to accept the default. I realised I'd stumbled into a pattern: small acts of defiance against extractive systems. This article is my attempt to show you what I'm seeing. And to answer the question from my war economics piece: "What can we actually do?". What hit me as I finished writing: I've spent 3500 words celebrating the cleanup crew. So, it ends with an uncomfortable truth about what we're really celebrating when we praise these "innovations." That postscript is worth the read alone.
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The Extra Words

Can the EU Save Capitalism and Democracy?

by Roland Biemans
on November 18, 2025
Can the EU Save Capitalism and Democracy at the Same Time? Is there a better way to ensure Europe's investment and capital growth climate? As Thomas Piketty states, the core engine of modern inequality is arithmetic: the return on capital (r) consistently exceeds the rate of economic growth (g). The structural outcome is an extreme concentration of wealth, threatening market stability and fueling political fragmentation. Traditionally, this wealth inequality is addressed through taxation (or: re-distribution). But this approach is reactive, often gridlocked by politics, and meets considerable opposition from those who benefit from the current design. What if we abandon this reactive struggle for a proactive, structural fix? What if re-distribution is changed to pre-distribution? A "Pan-European Stewardship Statute" could allow for enterprises that do not follow the common corporate model of maximum extraction, but instead mandate worker ownership and protect long-term purpose. In this article, I dive into the concept of a stewardship model that isn't a rejection of capitalism, but upgrades it to an ethical and sustainable option for cross-border cooperatives.
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The Extra Words

Faux Human Ecosystems and AI Misrepresentation

by Roland Biemans
on November 6, 2025
Is the person you're networking with even real? What if the company contact you thought was genuinely connecting with you on a human-to-human level in a B2B setting simply does not exist? This scenario is becoming commonplace. When a company creates a virtual persona and giving a complex system a full name, photo, and even a LinkedIn profile, they aren't just streamlining for efficiency. They are engaging in a deliberate misrepresentation of professional identity, undermining every claim of authenticity. This form of deception exploits the very foundation of trust that platforms like LinkedIn are built on. The deception lies not in the use of AI, but in the human decision to exploit the social contract. When a company can't put a real person forward, what does that signal about the value of their team? The relentless pursuit of systemic efficiency is colliding with the ethical imperative of authenticity. Undisclosed efficiency is rapidly turning into a compliance risk (hello, EU AI Act). In this article on Faux Human Ecosystems, we explore why and how companies must consider radical transparency over synthetic advantage.
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Personal Passion

Who I am and what I do is very much intertwined. My professional affinity is rooted in my personal passion. Technology, design, community, and storytelling in the broadest sense are at the heart of my interests. My family and friends come first. Social cohesion and societal engagement are important to me. Human nature and business behaviour, and the interaction between those, trigger my curiosity. 

People

I support local activities and initiatives that promote social cohesion and generally make our world a better place: neighbourhood watch, homeowners association board, sportsclub co-founder, Red Cross collector, Innovation Café supporter, park development council group member, neighbourhood society founder.

Purpose

This is where I find purpose – partly professional, partly personal: setting up an experience center, moderating and speaking at trade events, mentoring start-ups, initiating new companies and pushing innovation, trade association board membership, online focus group participation.

Passion

The things that make me happy, that drive me, that sustain me, are mostly found in art, design, and culture: music and audio, film and photography, reading and travelling. I love family time and outdoor recreation, I write short stories, go to concerts and performances, run software beta tests and test audio equipment.

Get in Touch