Roland Biemans

Solutions Architect - Business Developer - Marketing Specialist

PHONE NUMBER

+31 40 30 100 80

E-MAIL ADRESS

mail @ rolandbiemans . nl

location

Brainport Eindhoven, Netherlands

Connecting the Dots
Joining the Elements

My strength lies in making the complex understandable. And in connecting technology with application.

I help businesses, brands, and teams navigate the challenges of technology, innovation, storytelling, and human behavior. With a background in product and business development, strategic marketing, and communication, I translate complexity into clarity and create traction around ideas that matter.

Colleagues and clients often describe me as a lateral thinker, a curious and collaborative partner who connects dots across disciplines; a creative problem-solver who sees the system behind the surface. I bring energy and insight to environments that benefit from reframing, simplification, and strategic focus.

My work focuses on:

Business development & solution ideation
Uncovering underlying patterns, untapped potential, and purposeful direction.

Brand positioning & strategic storytelling
Translating technology and values into compelling, human-centered stories.

Innovation & ethics
Exploring how emerging tools like AI can be used with integrity, creativity, and societal awareness.

I thrive in roles that combine autonomy, exploration, and impact; where new questions are welcomed, and complexity isn’t feared. This enables me to guide organizations not just to what’s next, but to what’s right.

At my core, I am a creative application-driven solutions architect and marketing strategist.

The Extra Works

Research & Development

Hardware and software development for industrial level production environments. Technical and commercial audits, application benchmarking, and feasibility studies.

Company & Business Development

Complete relaunch of international business, incl. events, press, branding. Streamlining practical operations, bridging in-company silos, building relationships.

Marketing & Communication

Full overhaul of company brand identity. Art direction and marketing strategy development. Customer communication plans and product-market identification programs.

Motivation, Branding & Positioning

Full persona creation and Motivation Scan for international project launches. Customer insights development, brand positioning, and layered alignment assessments.

The Extrapreneur

As an Extrapreneur, I operate at the intersection of collaboration and independence, seamlessly integrating into projects while maintaining a strategic professional distance.

My role is that of an external colleague: embedded within teams and organizations, yet with the clarity and objectivity that comes from being an outsider.

I am not merely a temporary advisor or consultant, but a participating partner offering frameworks, strategies, and narratives that continue to evolve within an organization long after a collaboration ends.

The Extra Words

The Extra Words

Taking Back the Narrative from a World of Conflict

by Roland Biemans
on September 18, 2025
We let ourselves get captured. Not physically, but psychologically; by forces that benefit from our division. We react to provocations, defend against narratives, and need to organize our thinking around agendas. We're distracted by the noise of conflict while the real issues are swept under the rug. Consensus-based decision-making leads to greater commitment and more durable outcomes because the process itself builds trust and collective ownership. What would it look like when we'd apply this process to larger conflicts? Instead of trying to defeat opposing viewpoints, what if we focused on understanding the underlying concerns that give rise to them?
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The Extra Words

The Energy Market’s Beautiful Deception

by Roland Biemans
on August 26, 2025
There's a moment when the curtain falls away from complexity, revealing the elegant machinery underneath. It’s part of my daily professional life, and it’s very rewarding to see a “Wizard of Oz”-like revelation, when all elements fall into place and all starts to make sense to everyone involved. In a personal setting, it recently happened to me, holding two identical documents: pre-sales offers from competing energy suppliers that differed only in logo and color use. Everything else, from layout and typography to phrasing and discount calculations, was mirror-perfect. This couldn’t be coincidence. This seemed choreography.
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The Extra Words

The Seismic Shift in Hi-Fi Audio

by Roland Biemans
on August 20, 2025
What we see in the audio industry echoes patterns in many other sectors. Televisions, mobile phones, cars, appliances: the same script unfolds. Established business models encounter disruption from cost-down engineering, rapid manufacturing, and agile new entrants. Faced with this pressure, companies tend to work on survival strategies. They often pivot toward services, mostly bundled as subscriptions, or they move upmarket and embrace the identity of a luxury brand. This article is not merely about changing technologies or generational habits. It is about industrial strategy in a multipolar world, where supply chain control and ecosystem dominance determine winners and losers
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Marketing analytics of communication strategy; valuable only if you know your customer.
The Extra Words

Why Small Businesses Can’t Just “Do It” Like Nike

by Roland Biemans
on August 7, 2025
The quest for “better visibility” may start with a simple digital presence, leading to getting caught up with the performance marketing whirlwind, only to discover it leads to paying for the privilege of spending more time at becoming a marketeer. Performance marketing says: "Cast wide, sort later." Strategic brand building says: "Be so clear about your values that quality prospects identify themselves." The businesses getting this right aren't chasing more customers. Instead, they're using methodologies where the right customers find them.
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Personal Passion

Who I am and what I do is very much intertwined. My professional affinity is rooted in my personal passion. Technology, design, community, and storytelling in the broadest sense are at the heart of my interests. My family and friends come first. Social cohesion and societal engagement are important to me. Human nature and business behaviour, and the interaction between those, trigger my curiosity. 

People

I support local activities and initiatives that promote social cohesion and generally make our world a better place: neighbourhood watch, homeowners association board, sportsclub co-founder, Red Cross collector, Innovation Café supporter, park development council group member, neighbourhood society founder.

Purpose

This is where I find purpose – partly professional, partly personal: setting up an experience center, moderating and speaking at trade events, mentoring start-ups, initiating new companies and pushing innovation, trade association board membership, online focus group participation.

Passion

The things that make me happy, that drive me, that sustain me, are mostly found in art, design, and culture: music and audio, film and photography, reading and travelling. I love family time and outdoor recreation, I write short stories, go to concerts and performances, run software beta tests and test audio equipment.

Get in Touch