The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
The true shape of company culture extends far beyond formal structures and job descriptions. The unspoken rules, coffee break conversations, and silent leadership; informal relationships at work are the real drivers of success and retention.