The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
Why celebrate dubious achievements while ignoring fundamental flaws, misconceptions or marketing spin? The reasons go deeper than politeness or professional courtesy.
The cost of silence is always higher than the discomfort of truth. The real question isn’t whether your industry has uncomfortable realities. It’s whether you’re brave enough to talk about them before they become tomorrow’s headlines.