The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
When was the last time you actually read an End User License Agreement, start to finish? Not skimmed, not scrolled past to the "I agree" button, but read in its entirety?
Almost nobody has. And yet, we'll happily pay for a cinema ticket to watch someone do exactly that kind of unglamorous, unrewarded checking; Erin Brockovich with water district records, Hidden Figures with the numbers nobody double-checked. True stories presented as a tale of heroism.
But we just won't do it ourselves, on an average Tuesday, with our own fine print.
This is a piece about those who are the custodians of the nitty-gritty, and the impact if they’d failed: the compression library nobody had heard of that nearly compromised half the internet and the eleven lines of code that broke it anyway. It’s about the handful of people — an engineer, a friend of mine, a whistleblower — who couldn't bring themselves to ignore what was in front of them.