The Extra Words

Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them. 

Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.

A recruiter I don't know personally posted on LinkedIn that she was done with bullshit lingo in HR; the fluent, empty language AI has poured into the hiring process, and reads like a bot-to-bot conversation. It sparked my interest. I wrote her, genuinely curious what she'd advise someone like myself, who doesn't fit a headline easily. Her answer was generous and sincere, and it was also exactly the mechanism she'd just named as the problem: pick your audience, cut what doesn't fit, narrow yourself fresh for every role. I understood it as template work where AI comes in handy. Out of curiosity I read further into her public timeline, then found two job postings from her own company from that same week. The same pattern kept turning up: templated HR job postings without personality. One asked for a system and described the daily work of an entirely different one. The other wasn't a real job at all, just an open funnel disguised as vacancy. None of this turns out to be a single recruiter's habit but a common practice, and research backs that up. What's actually keeping capable people from getting hired isn't the use of AI; it's a matching process that wasn't really looking for a fit, but one that sorts and selects CV's without considering the person who's applying. This piece is about bullshit lingo, AI in HR, and unmatched needs.
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