We’re living in a world of platforms. Efficient, automated, global, digital. YouTube serves an unlimited amount of video content, online shopping enables us to order our clothes from across the globe, even the cars we drive sit on a platform of hardware, software, and connectivity. When “Everything Music” creator Rick Beato posted a video about AI-based impersonation accounts, with bots flooding the metrics of engagement, and original creators losing ground to fake slop, I recognised a similarity in the patterns behind the different platforms. Different industries, different decades, the same mechanism underneath: somewhere along the way, we’ve allowed an anonymous number to take over a personal relationship. We’ve accepted that bulk has replaced quality, and decisions are being made not on the basis of actual human feedback but on the numbers that a platform churns out. "From Corporate back to Cooperate" follows that pattern through Citroën, Amazon, and a secondhand-clothing market, and asks what we're actually optimising for when we seem to forget the value of what we present to a customer base. Alongside McDonaldisation and the Walmart Effect, I am adding Sheinification as a term to describe how flooding a market with volume cheap enough to be disposable leaves nobody responsible for where any of it ends up.