The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
As of today, the clock tells me when it's time to go to bed, but my melatonin disagrees.
This happens every year. The clocks go forward, the "morning mafia" celebrates their extra hour of evening light, and roughly a quarter of the population stoically absorbs another week of biological jet lag they never booked and cannot return.
I'm a night owl. I wake at 09:00 without an alarm. My brain peaks late. And every spring, Daylight Saving Time quietly invoices me for a biological debt I never agreed to take on.
But this isn't just about me, or the 25% of the population whose chronotype doesn't fit the morning mold. It's about a system designed around a fictional average human, dressed up as common sense, and defended by people who've never had to fight their own biology just to make an 08:00 meeting.
The deeper argument is about a society still running on an industrial-age clock in a post-industrial world, and what it would actually take to fix that.
Let's stop pretending it's a minor inconvenience. Let’s stop the absurdity.