The Extra Words

Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them. 

Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.

I've been thinking about Malcolm Gladwell's Outliers and the concept of "capitalization rate" — what percentage of natural ability actually gets developed and used. Gladwell focused on poverty, geography, and timing. But there's another massive filter he only brushed against: cognitive conformity. We've built institutions around a narrow band of neurotypical processing, then act surprised when they produce mediocre results. We focus on the outliers and try to reverse-engineer their success. It's compelling to believe opportunity follows a "success recipe”. Meanwhile, we're missing a cornerstone factor that flips the narrative entirely: roughly 20% of the population represents unseen talent that never qualifies for the opportunity. When 20% consistently struggles in your system, the system is sending a message. Yet our response is predictable: we medicalize it. CBT for workplace anxiety. Medication for focus. Social skills training to "fit in." We've made it cheaper to pathologize 20% of humans than to redesign 100% of our institutions.