The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
What we perceive isn't necessarily what is real; it's what our mind allows us to experience as real.
The recurring gap between what is promised and what is perceived, led me to develop a systemic framework I call the Perception Information Model — PIM for short, or 'Perceptie Informatie Model' in Dutch.
It is not just a marketing tool. It's part of a broader practice: a way to explore the distance between intention and interpretation. Whether applied to a brand, a public institution, or a hiring process, it extends into collaborative research and brand diagnostics.
It is less about managing perception and more about understanding it. It serves as a shift from projection to reflection.