The Extra Words

Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them. 

Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.

Can we expand our 'Cultural Operating System' by embracing linguistic differences? And what's the tangible business benefit of an expanded vocabulary? There are words in every language that have no direct translation. They don't just describe reality; they encapsulate complex concepts, feelings, or states of being uniquely rooted in cultural experience. These linguistic differences act as small, powerful windows into how communities think, feel, and organize their world. Language, therefore, doesn't just describe our reality; it fundamentally shapes how we perceive, value, and organize our society. It's more than just words; it's the backbone of thought itself. This realization is key to unlocking the true potential of multicultural collaboration and forming successful, profound partnerships across borders.