The Extra Words

Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them. 

Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.

Trust is a fragile currency. It takes time to earn, yet it can evaporate in an instant. Dishonesty is the quickest way to kill it, and obfuscation often functions as the proverbial smoking gun. The moment people feel left out of the conversation, being ignored, when their voice no longer seems to matter, the erosion begins. Doubt is the first fissure, disengagement the widening crack, and betrayal the collapse. Those who feel betrayed rarely return as partners. More often, they become and remain obstacles. Regaining trust is not just difficult; it may be impossible.