The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
We let ourselves get captured. Not physically, but psychologically; by forces that benefit from our division. We react to provocations, defend against narratives, and need to organize our thinking around agendas. We're distracted by the noise of conflict while the real issues are swept under the rug.
Consensus-based decision-making leads to greater commitment and more durable outcomes because the process itself builds trust and collective ownership.
What would it look like when we'd apply this process to larger conflicts? Instead of trying to defeat opposing viewpoints, what if we focused on understanding the underlying concerns that give rise to them?