The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
“So… what is it that you do?”
A simple question. Until it isn’t.
For those of us whose work doesn’t fit neatly into categories, answering it can become surprisingly complicated.
In this article, I explore the paradox of roles that resist tidy titles. I share two deceptively simple questions I often ask to uncover deeper purpose, and reflect on the Japanese concept of Ikigai; a compass for aligning passion, skill, contribution, and value.