“So… what is it that you do?”
A simple question. Until it isn’t.
For those of us whose work doesn’t fit neatly into categories, answering it can become surprisingly complicated.
In this article, I explore the paradox of roles that resist tidy titles. I share two deceptively simple questions I often ask to uncover deeper purpose, and reflect on the Japanese concept of Ikigai; a compass for aligning passion, skill, contribution, and value.