The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
Are public debates forcing you to pick a side? Is symptom-focused governance ignoring root causes and, instead, weaponising our human contradictions? From parking permits to migration policies, public discourse is being shaped by moral misdirection. Counter-marketing might help us flip the script. But are we ready for it?