The Extra Words

Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them. 

Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.

Ten years into building LMNS, one thing has become crystal clear: the traditional structures of business collaboration are fundamentally misaligned with how many independent experts actually want to work together and participate in projects across Europe.