The Extra Words

Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them. 

Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.

In today's fast-paced corporate environments, prioritizing human well-being has become increasingly important. Research by Gallup demonstrates that companies with highly engaged employees outperform their competitors by up to 147% in earnings per share. Yet, many organizations struggle to create environments that genuinely prioritize employee satisfaction and engagement.