The Extra Words
Some things look straightforward until you examine the structure underneath. These articles are the result of that examination; explorations at the intersection of technology, marketing, human behaviour, business strategy, and the patterns that connect them.
Analytical in approach. Lateral in perspective. Written for people who don't mind diving a little deeper.
In today’s printing industry the trend is to move into digital production workflows. Anything that we can automate, will be automated at some point. Anything that we can digitalize will be converted to bits and bytes. Manufacturers are pushing hard to make inkjet printing the standard in any industry where it could be applicable. The benefits seem plenty and the possibility to shorten process cycles sounds alluring to many. But there still is some ground to cover; in particular where it concerns harmonizing designers and producers.