Separate by industry.
Connected by approach.
Besides working at and for companies, organisations, and associations, I have founded and co-founded companies.
Two of them — LMNS and Yiist — operate as independent entities, each built for the industry and context in which it works best. They are not interchangeable, and that’s intentional.
What they share is an underlying methodology: connecting what an organisation does with what the people around it actually need.
Product & Business Marketing
Yiist operates wherever customer motivation and company alignment matter; which is essentially everywhere. Industry is secondary. The question it answers is always the same: why do your customers engage with you, and is your organisation truly aligned with that?
Co-founded with Jan van der Spoel in 2015, Yiist – Change Agents is built around the belief that sustainable business development starts with understanding customer motivation, not just customer behaviour. The proprietary MotivationScanner turns that principle into a fast, practical intervention; uncovering the connection between company DNA and customer expectation, and translating it into sharper positioning, clearer communication, and more purposeful business development. The approach works across sectors, company sizes, and markets. What stays constant is the focus: align your people, your processes, and your partners with what your customers are actually motivated by.
Get to know Yiist – Change Agents
Business & Product Development
LMNS is deliberately narrow in its scope — and that’s its strength. It exists for a specific industry: printing and visual communications. Within that, it covers the full development chain.
Founded in 2014 as a one-man consultancy, LMNS grew into a team of twelve independent specialists operating across the Netherlands, Belgium, Germany, the UK, and Switzerland. The focus is on advice and support for manufacturers and print operations, whether that means improving workflow, developing new products, finding the right technology partners, or entering new application areas. The team integrates three levels of expertise: research and development, engineering and implementation, and marketing and sales. Application areas span textile, packaging, glass, and specialty printing. What makes LMNS distinctive is not the breadth of the team, but the depth of the domain knowledge, and the ability to connect the dots across media, ink, coating, software, color management, and print technology in ways that generalist consultancies can’t.