There's a moment when the curtain falls away from complexity, revealing the elegant machinery underneath. It’s part of my daily professional life, and it’s very rewarding to see a “Wizard of Oz”-like revelation, when all elements fall into place and all starts to make sense to everyone involved.
In a personal setting, it recently happened to me, holding two identical documents: pre-sales offers from competing energy suppliers that differed only in logo and color use. Everything else, from layout and typography to phrasing and discount calculations, was mirror-perfect. This couldn’t be coincidence. This seemed choreography.