What we see in the audio industry echoes patterns in many other sectors. Televisions, mobile phones, cars, appliances: the same script unfolds.
Established business models encounter disruption from cost-down engineering, rapid manufacturing, and agile new entrants. Faced with this pressure, companies tend to work on survival strategies. They often pivot toward services, mostly bundled as subscriptions, or they move upmarket and embrace the identity of a luxury brand.
This article is not merely about changing technologies or generational habits. It is about industrial strategy in a multipolar world, where supply chain control and ecosystem dominance determine winners and losers