New print head technology, ink formulations and software solutions are paving the way to seriously benefit from improved quality and possibilities. However, dubious marketing spin and the drive to over-simplify configuration requirements and production limitations tend to overshadow sound advice and practical implementations. Moreover, many production processes are governed by speed of throughput with these rates being the principle criteria for running an efficient business. Manufacturers of machines are quick to promote these running speeds as a direct line to profit but, in truth, the numbers of square meters per hour which can be generated only represent one element of an overall cost-effective operation.